Last night I got to thinking about replacements and substitutes in life. The era that we are living in, we have a zillion of options. While the monopolistic trades have made the ‘survival of the fittest’ theory the most apt; what do we do when there is innumerable amount of options. From a basic drink like coffee, we have been induced to decaf, expresso, lattes, mocha, cold coffee and so many more adaptations. Keeping the hundreds of flavours aside.. same for tea: Herbal, lemon, black, green tea.. Shampoo brands having a family tree of its own with a wide range of options: anti dandruff, daily care, oil reduction, colour booster, volume booster, et all. when something so basic has a hell lot of options in today’s significant markets; where is it that brands come into picture?
Going down the lane as I go on and compare lives of the normal next day companion in flesh and blood: The HUMAN, per se; I couldn’t help but wonder. Commodities of interests to people have been replacing essential basic necessities in life. Forget the ‘roti, kapda, makaan’ factor. Life today is a mere means of luxury. Let’s face it, we all want to live life King Size. Be it by driving a maruti 800 on a speed that some of the best cars could compete with; or the fake Gucci and Versace engraved bags helping the Ladies to make a faux pas. What is it about human psyche or mindset that scare us , thereby finding solace into the arms of commodities.
For all those who know me, know the obsession I have with shoes. Pumps, stilettos, boots, tie –ups.. u name it.. patented leather, fur, satin in an entire wide range of colours.. the collection count has now gone to 64. Thrice my actual age. And under the comfort zone of the same is where I realised this morning that I have replaced emotions with shoes. Indeed, it may sound over-rated; but let’s faith it. Whenever I am sad, whenever I am happy, I indulge extravagantly in shoes for the momentary happiness and joy that I find when I plunge into the temptation. While at that moment, the pair of shoes that epitomised my ‘then’ state-of-mind, today it might look like a horrible influence.
But when is it the time to draw the line? We say addiction is a curse. Be it smoking, liquor, sex, caffeine. Each thing is an addiction that leads to substance abuse. So my obsession with shoes, which is my mere runner in life; if seen in the broader picture is an addiction , and hence is bad.
Seeing the bigger picture, humans are programmed in a way to finds solitude in most non-living existence. How different is it actually, if it is in the form of a Jack Daniel or a Marlboro Lights or even a simple Cheesecake or for that matter even the addiction to pain. Out of most people I know who ‘proclaim’ to have taken their break-ups really well and move on. Is it actually that the pain they were addicted to. In a string of failed relationships, what is it that always turns sour. We all know the basic do’s and don’ts in every relationship. Be it showing the possessiveness, the expectations, the crossing the border within the initial months , etc .. when we know-it-all and can be agony aunts blabbering all across town, what is it that we do wrong? Are we dating the same person again-and-again?
Deriving a sense to this obnoxious write-up, the addiction ,the pain, the failure, all I mean to say is that life today is a variety of options. Multiplexes, malls, restaurants, merchandise, everything has its own list of options. When we lose the faith and give up on our relationships and look for the greener grass on the other side; how can we minutely mislook that for the other person, we might be an option as well. If nicotine can alternate the craving for nicotine, if have known it all the way along, isn’t a new relationship also an option. ?
The circle of life that we live in as such, loyalty to any brand any commodity is temporary. Being a hard-core Nokia user ever since multimedia phones were used, we tried the cloak of blackberry on and refuse to shed it under the proclamation of ‘joining the cult’. While growing up, the major addiction to cartoons like ‘captain planet’, ‘tom and jerry’, ‘duck tales’ used be an obsession; today we can just surf through those moments that then made our zing.
The question that I need to ask here is How can we expect that when we can’t stick to a loyal brand; how can we sustain to one person for the rest of our lives?
Are We There Yet?